It all starts with a brain wave. One morning you wake up and you are hit with a certain brain wave for a new business. You scheme up the business plan, work out your capital and other nitty gritty. And then you start searching for a name to give to your idea. You spend hours thinking about a fancy – narrow down on a few ones until you are really satisfied with the sound of the name. All is good so far. Instinctively, you decide to have a digital face (read: website) for your company.