8 Creative Web Design Tips To Boost Your Conversion Rate
What Is Conversion Rate?
Conversion Rate is the percentage of the visitors on your website that completes the desired goal of your business out of the total number of visitors.
Any organization desire to have a higher conversion rate for your website, as it is an indicator that you’re successful in your marketing & web design.
There is no fixed benchmark for a reasonable conversion rate. It varies from industry to industry, and it also depends on the type of business model one is following for their company. Now, every marketer across the globe knows that Conversion Rate is one of the most important KPI for any business & to improve that, they always look for some innovative methods.
According to a survey conducted by Wordstream, only 22% of the businesses are satisfied with their conversion rate. This is a sure shot indicator that despite having so much awareness, people are not able to achieve the desired level of results. It also tells you that many Web Design Company are still not able to find the right formula in designing which can boost their conversion rate.
So, let’s get the things underway and analyze each tip one-by-one.
[1.] Big Bold Typography:-
Big and bold letters have been a massive hit in the last few years, and there won’t be any surprise if this trend continues this year as well.
Typography has been regarded as one of the most powerful ways to boost your brand and therefore, having big bold typography on your website will work like magic.
The reason behind that is, they are easy to read and understand for any user which will surely grab the attention of them. If that’s the case, then there’s every chance that people will want to know more about your products or services, which increases your chances of creating conversions
[2.] Optimizing The Speed Of The Website:-
People are very impatient when it comes to surfing the web. They need a quick solution to the problem they are facing.
According to a research, delay of 1 second in the website loading time can cost you up to 7% in the conversions, which is massive.! This means when it comes to the speed of your website, every second is vital and therefore, solving the issues quickly related to site speed is mandatory.
[3.] Achievement Counter:-
In the earlier times, most of the business owners believed that people don’t like numbers and stats. But, that scenario has entirely changed in the recent times.
Today, people love numbers & facts and therefore, as a web designer, you should use it to your advantage by adding an achievement counter on your website.
Once the trust is established, the user will visit your website on a frequent basis which will help in giving the boost to the conversion rate.
[4.] Utilize The Negative Space:-
You may never have heard of this term in website design, but I tell you what, it is imperative.
The whitespace in the design which contains no elements is called as “Negative Space” in technical terms. It is not only space between larger but also space between your header & content or sidebar & content.
Despite the name “Negative Space”, it is a positive sign as it provides you with the opportunity to place something which attracts and engages the users.
You should always utilize this kind of space on your website to set up CTA (Call-To-Action) buttons which will increase your chance of inviting a conversion.
[5.] Consider Using F-Layout:-
Researchers have found out that user’s natural behavioral pattern of surfing a website is to read the whole screen in an “F” shape pattern.
As you can see in the figure that, the user first look from left to right on the screen. After that, they scan downwards, reading some of the content and at the end, they reach the bottom right corner of the web page.
This means the maximum attention span of the user is at the top of any web page. So, you can take the benefit of this fact by placing your main Call-To-Action (CTA) button along the “F” shaped frame.
You should also place the link of your latest blog on the left-hand side of the web page, as they could create a chance of conversion.
[6.] Video Landing Page:-
A landing page is a standalone web page specifically designed to market your products or services effectively.
Until now, people are making the use of infographics and text in the landing pages to attract the visitors, but now is the time to go for the Video Landing Pages.
In fact, according to a recent survey, video landing pages can increase the conversion rate by 80%.
The reason for this kind of dramatic increase is that the video tells you the story about your brand which was not the case with static images. So, when a person watches a video, he/she gets emotionally attached to it, which creates an opportunity for conversion.
[7.] Remember To K.I.S.S:-
K.I.S.S. is an acronym for “Keep It Simple, Stupid.”
Simplicity is the most critical factor in driving the conversions for your website and therefore, it becomes vital that your web design is simple and sound.
Always ask yourself about how you can make your web design more straightforward, and you will find the ways for that.
The simple web design helps the user understand your website in a better way. He/she can move around the site with the utmost ease, which creates a great user experience.
When your UI/UX is excellent, then there is a maximum chance of converting, without a doubt. Apple is one of the most significant examples of keeping the simple website design, and it’s been so effective that, many people follow this pattern.
[8.] Use The 8-Second Rule:-
As a rule of thumb, you have 8-seconds to grab the attention of your website visitors and the reason behind that is; it is the length of the human attention span.
You have a very tiny window of opportunity to convey your message to the user and therefore, doing it an effective manner becomes the need of the hour.
Here are some of the ways to grab the attention of the user in 8-seconds:
Use a large and catchy headline which benefits the user.
Use attractive images which divert the user towards your main CTA.
Make the signup buttons large and clear.
Give attention to every piece of content written on the site.
Incorporate multimedia like audio, video and infographics.
Use animated exit pop-ups.